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The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly evolve to meet changing customer expectations, adapt to shifting behaviors, and, as the pandemic taught us, be prepared for any unprecedented event. In this webinar, join Forrester analysts Sucharita Kodali and Anjali Lai as they discuss the future of buying and what B2C firms must do to be successful in the next 10 years.
Key takeaways:
Target audience level: intermediate and advanced
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This report explores the future of buying and what B2C firms must do to be successful in the next 10 years.
The COVID-19 pandemic has rocked businesses, forecasts, and expectations about consumer behavior. As changing conditions and looming uncertainties cloud consumer spend, which constitutes an average of 60% of GDP globally, business leaders must grasp how t
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