Description
The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly evolve to meet changing customer expectations, adapt to shifting behaviors, and, as the pandemic taught us, be prepared for any unprecedented event. In this webinar, join Forrester analysts Sucharita Kodali and Anjali Lai as they discuss the future of buying and what B2C firms must do to be successful in the next 10 years.
Key takeaways:
- Learn the four consumer trends that will fundamentally drive how firms must evolve to meet shifting buying demands.
- Discover how new pricing and distribution models are changing consumers’ expectations for B2C brand offerings.
- Understand what the future of buying means in 2020 and beyond.
Target audience level: intermediate and advanced
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