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Description
Differentiated customer experiences can help you win market and wallet share. But random acts of customer experience (CX) don’t cut it. Learn how B2B marketing, sales, and product leaders use CX principles to win new business, expand relationships, and launch successful products.
Key takeaways:
- Learn why CX is your secret ingredient for competitive advantage.
- Explore how B2B firms tap experiential value to improve products and services.
- Learn what you can do today to focus your efforts.
Target audience level: beginner and intermediate
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