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Description
Traditional business goals haven’t explicitly considered the customer’s experience, leaving a gaping hole in many corporate strategies. Better customer experience (CX) breeds better business outcomes, and winning executive support for experience improvements can make or break companies’ efforts in terms of differentiation, optimization, or survival.
Key takeaways:
- Discover why CX is a pillar of business success.
- Explore three levers for the business case for experience improvement.
- Learn proven approaches for selling and socializing these ROI stories.
Target audience level: beginner and intermediate
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