ON-DEMAND Webinar

B2B Planning Blueprint: From Strategy To Execution

Original Broadcast Date:Apr 30th, 2025
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Laura CrossVP, Principal Analyst
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Description

Misalignment in B2B planning disrupts sustainable growth and negatively impacts the customer experience. In this session, we'll show you how to integrate, sequence, and synchronize planning processes across all your go-to-market functions. By getting everything aligned, you'll not only drive growth but also create a smoother, more enjoyable journey for your customers.


Join us to enhance coordination and drive success across your go-to-market functions.

Key takeaways: 

  • Synchronize Efforts: Master the layers of B2B planning across teams to ensure everyone is working in harmony.
  • Foster Collaboration: Learn the sequence of annual planning processes (occurring throughout the year) that promote teamwork and help commit resources and priorities effectively.
  • Avoid Siloed Execution: Identify the essential outputs needed to inform each downstream planning process, ensuring seamless execution across all functions.

Target audience level: all levels

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