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Description
More B2B companies are expanding the ways they sell beyond direct sales to meet buyers’ increasing preference and expectations for self-service. Marketing is evolving in tandem to drive demand, grow revenue, and optimize buying through these digital routes to market such as the company’s own e-commerce website, app, and products or third-party marketplaces. Join your peers to discuss how marketing is building excellence in e-commerce.
Principal analyst Renee Irion will moderate this interactive discussion. Please bring your questions, top challenges, and best practices to help and learn from your peers.
Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation
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