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Description
Trials and proofs of concept (POCs) have become core revenue infrastructure — especially for AI offerings, where buyers expect hands-on validation before committing. This webinar explores how leading providers design and operationalize trials and POCs to accelerate time to value, improve conversion, and reduce friction across the customer lifecycle.
Key takeaways:
- Why trials and POCs are now essential go-to-market motions for AI offerings
- How to decide when a trial is sufficient versus when a POC is required
- The KPIs and signals that best predict conversion to paid adoption
- Where teams commonly lose alignment — and how to reduce friction
- How AI agents and copilots will change trial and POC expectations
Target audience level: intermediate
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