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Description
In their pursuit of growth, B2B organizations must consider expanded and sometimes new route-to-market options to meet buyer expectations, reduce the cost of customer acquisition and expansion, and overcome competitive market challenges for sustained success. In Forrester’s Marketing Survey, 2024, global B2B marketing decision-makers highlighted an increased focus on achieving revenue and growth via the partner ecosystem/channel among their top priorities over the next 12 months. Making this a reality is a significant challenge as partner ecosystems continue to grow in size and complexity. Join Maria Chien, VP and principal analyst, for an interactive discussion with other marketing executives and partner ecosystem marketing leaders. Please bring your questions, experience, and perspective to the conversation.
For B2B CMOs And Marketing Leaders: How are you unlocking your partner ecosystem’s potential? How are you aligning cross-functionally to achieve your growth goals?
For Partner Ecosystem/Channel Marketing Leaders: How are you aligning long-term partner ecosystem marketing strategies with the organization’s go-to-market strategy? How are you integrating partners into sales, marketing, and product initiatives to drive buyer- and partner-aligned growth?
Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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