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Description
This discussion will feature Forrester data and examples of AI applications in commerce/site search and product discovery experiences. We’ll discuss what’s tried-and-true, what’s genAI and new, and what we can — but probably shouldn’t — do.
This peer discussion is most relevant for digital leaders responsible for customers’ digital experience including product discovery or content discovery, and for those responsible for selecting or managing search solutions on the owned/brand website/app.
Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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