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Description
CMOs are increasingly focusing on efficient marketing operations to power results. Join VP and executive partner Eric Epstein and principal analyst Jessica Liu for this interactive discussion with B2C marketing leaders on how optimizing your B2C marketing operations function can enable sustainable growth and improved productivity.
We’ll discuss what it takes to define a marketing operations scope, how to develop more advanced capabilities to make a greater impact, and how high-performing organizations distinguish the marketing operations role clearly from other interlocking teams. Come prepared to share your biggest questions, challenges, and wins for marketing operations at your organization.
Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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