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Description
Get a better understanding of how to structure your marketing measurement and insights team to drive results for your business. This webinar discusses the breadth of responsibilities within marketing measurement and in which scenarios aligning marketing resources inside revenue operations makes sense. We also discuss common organizational structures within the measurement team, with a focus on building a measurement center of excellence.
Key takeaways:
- Learn if consolidating marketing measurement into a revenue operations function makes sense for your business.
- Get insight into the most effective team org structure for your needs.
- Understand the difference between marketing measurement and centralized business intelligence teams.
Target audience level: all levels
Technical information
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