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Description
Join this interactive discussion with Forrester VP and executive partner Nick Buck and fellow marketing leaders focused on approaches to optimizing the allocation of resources across different parts of the marketing organization.
During this session, we’ll discuss:
- How participants are making resource distribution decisions.
- The degree to which different factors influence resource decisions.
- How to implement and maintain an optimal balance of resources across the marketing function.
Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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