ON-DEMAND Webinar

Insights From The Forrester Wave™: Marketplace Development Platforms, Q4 2024

Original Broadcast Date:Mar 13th, 2025
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Joe CicmanPrincipal Analyst
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Description

In this webinar, we share insights from The Forrester Wave™: Marketplace Development Platforms, Q4 2024. Marketplaces enable you to sell things you don’t own to the customers you know best. But this business model comes with a price: Your operational changes will be distinct to you, so you must plan carefully with executive sponsorship. We explain what this means for users and which factors they should evaluate when choosing a marketplace development platform.

Key takeaways: 

  • Learn how the marketplace development platforms market has evolved.
  • Understand how to use these capabilities to drive value.

Target audience level: all levels

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