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Description
One of the most challenging efforts facing partner ecosystem marketing leaders is establishing, gaining agreement, and aligning on the metrics used to measure organization success. Furthermore, the C-suite and cross-functional peers often don’t understand the full value of partnerships across the ecosystem and the multifaceted role that partner ecosystem marketing plays in establishing the programs, processes, activities, systems, and technologies required to ensure success at scale.
This peer discussion offers the rare opportunity to share how your organization has been able to establish aligned measurements of success and/or to learn how your peers have addressed similar challenges within their businesses.
Join Kathy Contreras, VP and principal analyst, for an interactive discussion with other partner ecosystem marketing leaders. Please bring your questions, learnings, and recommended measurement practices to share with the group.
Peer discussions are available exclusively to Forrester Decisions VIP Leader and Forrester Decisions Leader license holders for their own participation.
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