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Description
Don't miss out on one of the most attended sessions at Forrester B2B NA Summit! Hear Palo Alto Networks' winning program of the year story. Palo Alto Networks will discuss how a major transformation in its revenue process, from marketing-qualified leads (MQLs) to a focus on buying groups, has fundamentally changed the way that sales and marketing work together, driving major improvements in conversion efficiency and pipeline growth.
Key takeaways:
- Learn how Palo Alto Networks transformed from MQLs to buying groups.
- Discover best practices for implementing a successful pilot.
- Understand how this transformation delivers massive business impact.
Target audience level: all levels
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