Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
Commerce is distributing and reshaping buying as consumers move from brand sites into social platforms and LLM-driven “agentic” experiences. In this webinar, we break down why reach and conversion gains can come with steep trade-offs — rising content and operational demands, fragmented integrations, and murky attribution — while platforms tighten their grip on margin, data, and digital shelf control. Learn how to build a successful distributed commerce strategy and pressure test it for growth in emerging commerce channels, without surrendering profitability or brand control.
Key takeaways:
- Understand the tradeoffs of a distributed commerce strategy.
- Learn how to develop a campaign and channel-centric strategy.
- Pressure test to win across emerging channels.
Target audience level: beginner and intermediate
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.