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Description
AI is fundamentally changing how software creates, delivers, and captures value — but most pricing and packaging strategies haven’t kept up. In this webinar, we unpack why AI represents a structural break in software economics — and why inherited pricing models can undermine adoption, trust, and value capture.
Key takeaways:
- Understand why AI autonomy and nonlinear scale undermine seat‑ and feature‑based pricing.
- Learn how to design AI offerings with the right value basis and packaging architecture.
- Learn how to set and defend AI price points anchored to economic value.
- Learn how to support value realization and expansion over time.
Target audience level: intermediate
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