UPCOMING Webinar

Tackle Tech Transformation With Function-First Tech Buying

Date:Jan 14th, 2026
Time:6:00 pm — 7:00 pm UTC
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Emily PfeifferPrincipal Analyst
DG
Delilah GonzalezSr Research Associate
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Description

Function-first tech buying enables digital and technical leaders to select the solutions they need now and make incremental changes over time. This framework helps businesses move forward when they feel stuck and supports incremental change over time.

Key takeaways: 

  • Understand how function-first tech buying can change your software selection process.
  • Learn how to apply function-first thinking in your decision-making.
  • Discover how to visualize the business problem you need to solve, to better identify the technical function that will solve it.

Target audience level: all levels

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