UPCOMING Webinar

Ten Nonnegotiables For Resilient Planning Across Go-To-Market Functions

Date:Aug 18, 2026
Time:5:00 pm — 5:40 pm CUT
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Laura CrossVP, Principal Analyst
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Description

In this session, we define the 10 nonnegotiable activities that separate adaptive organizations from those constantly reacting to change. Learn how to build an integrated planning architecture that prioritizes outcomes over engagement, uses reliable (not convenient) inputs, establishes explicit decision rights and guardrails to prevent over-rotation, and embeds a continuous cadence across teams. The result: a planning system that holds even as buyer visibility declines and execution becomes more dynamic.

Key takeaways: 

  • Learn about the 10 non‑negotiables for reliable go-to-market planning and provable impact.
  • Explore core planning considerations in an AI-accelerated, buyer-controlled world.
  • Understand the role of operations and enablement in scaling planning discipline and accountability.

Target audience level: all levels

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