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Description
The virtual event management platform market is mature, but far from static. B2B virtual events are shifting from point-in-time delivery to always-on engagement; event technology stacks remain fragmented; and AI is reshaping how teams plan, deliver, personalize, and repurpose virtual event experiences.
This webinar shares findings from The Forrester Wave™: Virtual Event Management Platforms, Q2 2026 and explores the key trends shaping the market, the capabilities that now differentiate leading providers, and how buyers can use the Wave evaluation to identify the platforms best aligned to their event strategy. It also offers practical guidance on matching vendor capabilities to your virtual event portfolio, improving attendee experiences, and activating event data more effectively.
Key takeaways:
- Explore key findings from The Forrester Wave™: Virtual Event Management Platforms, Q2 2026 and understand how Forrester evaluated leading vendors.
- Understand the market dynamics reshaping virtual events, including always-on engagement, fragmented technology stacks, and the growing role of AI.
- Take actionable next steps to match platform capabilities to your event portfolio, improve attendee experiences, and turn event data into measurable impact.
Target audience level: all levels
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