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Description
Agentic commerce is evolving quickly and intermediating how consumers discover products. Digital and commerce leaders must adapt, but separate hype from reality first with consumer behavior data. Join Chuck Gahun and Emily Pfeiffer as they deep dive into the evolution of agentic commerce and practical strategies for 2026.
Key takeaways:
- Understand the difference between owned and non-owned (distributed) agentic commerce.
- Understand the evolution of agentic commerce and how it is impacting different industries.
- Leave with a clear understanding of Forrester’s agentic commerce framework to guide strategic decisions as technology continues to evolve in 2026.
Target audience level: all levels
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