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Description
While spend on B2B events remains high, budgets and resources continue to come under massive strain as teams struggle to demonstrate value and justify increased investment.
This webinar shares findings from Forrester’s Q1 2026 State Of B2B Events Survey and looks at the challenges leaders face, the changes they're making to their event mix and content, their top priorities and how they're using event technology and AI as they adapt to a complex and dynamic environment.
- Explore key findings from Forrester’s Q1 2026 State Of B2B Events Survey.
- Understand how leaders are approaching budgeting, the mix of events, priorities, and AI among other areas.
- Take actionable next steps to help you adapt to the new event environment.
Target audience level: all levels
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