Advance Your Social Marketing Maturity, Part One

This is part one of a three-part webinar series on social marketing maturity. 

Despite widespread investment in social media tactics, marketing leaders still struggle to deliver solid business outcomes with their social efforts. And "social exceptionalism" — doing social for social's sake — is often the root of the problem. To become more advanced with social, you need to adopt a new mindset and first think about where and how you can do social better, not just more. In this webinar, Senior Analyst Kim Celestre walks you through Forrester’s updated social marketing maturity model and the four maturity dimensions of organization, culture, strategy, and data. She also introduces the four stages of social maturity and the key capabilities you should care about. Attendees should complete Forrester’s online social marketing maturity assessment to get the most out of this webinar:

https://forrester.az1.qualtrics.com/SE/?SID=SV_5axyHSL9EmC1Mih

Watch the recording of Advance Your Social Marketing Maturity, Part Two

Watch the recording of part three - Five Ways To Improve Your Social Data Capabilities

Agenda:

• Why Maturity Is About Social Proficiency, Not Social Exceptionalism
• How To Assess Your Social Marketing Maturity
• Recommendations For Getting The Most Out Of Your Assessment

Key takeaways:

• Identify your social marketing maturity stage and what it means.
• Learn which social marketing maturity capabilities require your attention and what to do about them.