Advance Your Social Marketing Maturity, Part Two

This is part two of a three-part Webinar series on social marketing maturity.

You have identified your social marketing maturity stage . . . now what? This Webinar provides you with insights and guidance that will help your team get better at social and reach the next maturity stage. Senior Analyst Kim Celestre discusses the specific capabilities across Forrester's four maturity dimensions (organization, culture, strategy, and data) that you'll need to develop to advance your social marketing efforts — and ultimately reach the "Differentiate" stage. Attendees should complete Forrester's online social marketing maturity assessment to get the most out of this Webinar.

If you missed part one of this series, watch the recording here: Advance Your Social Marketing Maturity, Part One

Watch part three - Five Ways To Improve Your Social Data Capabilities

Agenda:

• Why Social Marketers Struggle To Achieve Their Vision
• Advance Your Maturity By Dialing Up The Science
• The Key Capabilities That Will Move You Forward
• What It Takes To Be A Differentiator
• How To Approach Social Marketing Maturity As A Continuous Cycle

Key takeaways:

• Learn which social marketing capabilities require development.
• Use Forrester's social maturity checklist to convert intention into action.
• Develop capabilities that will help you advance to the next stage.