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Description
Your data capabilities, which include the ability to use customer insights to inform social and nonsocial marketing programs, are key to advancing your social marketing maturity. But often it is a challenge to know how to convert social data into meaningful insights that help you win, serve, and retain customers. In this Webinar, Senior Analyst Kim Celestre explains how your social data can improve your overall social marketing effectiveness — and she describes the actions you can take today to get started.
Attendees are encouraged to complete Forrester's online social marketing maturity assessment survey before the Webinar: https://forrester.az1.qualtrics.com/SE/?SID=SV_5axyHSL9EmC1Mih
Watch Advance Your Social Marketing Maturity, Part One
Watch Advance Your Social Marketing Maturity, Part Two
Agenda:
- Why Marketing Leaders Struggle With Social Data
- Five Great Ways To Use Social Data
- Improve Your Data Proficiency With The Four P's Of Social Intelligence
Key takeaways:
- Learn how to use social data to drive positive business outcomes.
- Improve your social marketing team's data proficiency.
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
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