A Forrester Complimentary Webinar

In 2023, the economic downturn and resulting uncertainty is on the lips of the world’s media. Regardless of this, marketing executives and leaders must deliver value and support the revenue targets of their organization. How can they respond to this challenge while accommodating budget cuts and limited resources?

In this webinar, Forrester Principal Analysts Subhendu Pattnaik and Daryl Wright will guide B2B marketing leaders on how to best navigate this predicted downturn. They will discuss best-practice processes to optimize the opportunities available by managing teams, customers, and the organization’s board to support the overall revenue engine and hit 2023 targets.

Key takeaways:

• Seize the opportunity to show the value of marketing by delivering in key areas.
• Take a deep dive into the best way to enhance the performance of opportunities.
• Provide guidance on what key functional areas marketing leaders should focus on to drive performance.