Subhendu Pattnaik

Principal Analyst

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India B2B Marketing Predictions 2023

Subhendu Pattnaik January 9, 2023
Inflation woes, supply chain disruptions, economic headwinds, and an impeding slowdown cloud the visibility of what lies ahead. How do you brace for this economic upheaval? Delayed or inadequately thought-through decisions can have adverse impact on your business. Forrester has identified five key predictions for 2023, and this blog highlights three of them for India B2B marketing leaders.
Blog

In An Agile World, Who Needs B2B Marketing Planning?

Subhendu Pattnaik September 12, 2022
With a fiercely competitive business landscape, organisations have pushed the gas pedal to raise their growth momentum. New technologies and tech disruptions are mandating newer ways of working. Constantly evolving customer expectations and buying behaviour are pushing marketing organisations to deliver results and high impact, all the time. B2B marketing teams are under pressure to […]
Blog

I’m Excited To Be Joining The Forrester Team — Here’s Why

Subhendu Pattnaik September 1, 2022
Hello, everyone! I joined Forrester a month ago, in July, and I must say that I am in awe of this place. I am extremely thrilled to join the B2B marketing executive services team. Here, I will partner with CMOs and marketing leaders and support them in their marketing strategy, planning, and transformation initiatives. Organisations […]