Elevating B2B Marketing to a High Performing Function (B2Bマーケティングを効果的で生産性の高いチームにするには)
BtoB Marketers’ Summit
Forrester VP and Research Director Meta Karagianni spoke at BtoB Marketers’ Summit where she explored the definition and business impact of high-performing teams in the context of B2B Marketing. This presentation explored the definition and business impact of high-performing teams in the context of B2B Marketing. Key takeaways include:
Introduction to nine key characteristics of high-performing B2B marketing functions
The need to infuse a deep and shared audience understanding within marketing, but also with sales and product
Key trends that impact B2B buying and how B2B buying behaviors differ from B2C
How B2B marketing leaders can architect an integrated buyer engagement strategy by planning and executing best-in-class integrated campaigns.