A Complimentary Forrester Webinar
Speaking to executives can be daunting, and may even feel like an ambush at times, but it doesn’t have to. By understanding their expectations, orientation, and needs, you can appeal to executives in a way that will not only position you as a business leader, but also gain the trust and credibility needed to garner support and resources to make your programs and initiatives successful.
Sales, marketing and product leaders often struggle to communicate effectively with senior executives’ Common mistakes include overcomplicating the message and failing to adapt the message to the situation and the executive’s preferences and interests Leaders who master speaking to executives can get faster approvals and elevate their personal brand.
