Jennifer Rouse

Principal Analyst, Forrester

Jennifer is a successful high-tech marketing professional with nearly 20 years of B2B experience, including over 10 years of management. She has a passion for building teams and brands and is drawn to start-ups or entrepreneurial groups within larger companies. Additionally, Jennifer’s experience within the public sector has led to her work on technology programs within public safety, healthcare, education and government.

Adept at market, industry, persona and account-specific research and analysis, as well as content creation and delivery, Jennifer focuses on creating a compelling learning journey that drives not only business, but also the market. Her technology marketing experience includes secure internet solutions, mobile mesh, cloud, blockchain, cybersecurity, compliance and advanced analytics.

Jennifer began her career in sales, managing millions in revenue targets annually, and became proficient in delivering and leading both face-to-face and virtual persuasive meetings and presentations. She then transitioned into strategy, advising marketing and sales teams on various issues including political, market, licensing and procurement strategies, go-to-market planning, product introduction, customer experience, demand generation, thought leadership and PR.

Jennifer holds multiple degrees in English and communications, having attended the United States Air Force Academy, North Carolina State University and East Carolina University.