Unleashing Customer Obsession With A Future Fit Tech Strategy And AI-Driven Innovation

Tokyo, Japan | Friday, October 27, 2023

An Invitation-Only Event For Technology Leaders

Future fit companies outperform their competitors by 1.6 times. But how can you get there? You can’t just wave a wand and declare yourself future fit. Even when fully leveraging the core drivers of a future fit tech strategy — platforms, practices, partners, and people — it still takes hard work to move through the stages of IT maturity from traditional to modern and, finally, to future fit. Organizations that manage to do so become more adaptive, creative, and resilient. 

Join us to explore what firms globally have learned when it comes to managing modern technology delivery in today’s rapidly changing and uncertain world, as well as how you can create a future fit technology strategy that delivers business and customer value for your organization. 

Registration for this event has closed. 


2:00 pm – 2:05 pm

Welcome Remarks

2:05 pm – 2:40 pm

Enable Customer Obsession With A Future Fit Tech Strategy

For the past few years, Forrester has demonstrated the tight link between a customer-obsessed business strategy and a future fit technology strategy. To help organizations accelerate their journey, we identified the best practices for building a future fit strategy from the winners of Forrester’s Technology Strategy Impact Awards — Oshkosh Corporation, Enel, Sportsbet, Dr. Reddy’s Laboratories, and Union Bank of the Philippines. These companies had unique approaches to developing future fit core drivers — platforms, practices, partners, and people. 

This session gives technology leaders a holistic view of the best practices for building a future fit strategy from our 2022 and 2023 award winners, along with real-world examples from top-performing firms to help you understand this approach and how it could support your organization in becoming more creative, adaptive, and resilient. 

Key Takeaways: 

  • Understand what makes up a future fit technology strategy and the business value that it offers. 
  • Look into the approach that technology executives and leaders must take to transform platforms, practices, partnerships, and people. 
  • Learn how to adopt the lessons of successful organizations so you can become future fit. 

Presented by: Fred Giron, VP, Senior Research Director, Forrester 

2:40 pm – 2:50 pm


2:50 pm – 3:00 pm


3:00 pm – 3:35 am

Capturing Value At The Next Frontier Of AI-Driven Innovation

Generational advances in AI technologies are finally beginning to push the envelope on stagnating technology-enabled productivity. These emerging capabilities offer tremendous opportunity as well as potential for disruption. As automation and machine intelligence becomes the new fabric for digital business, how does a future fit IT organization leverage AI to drive sustained competitive advantage? 

Key Takeaways: 

  • Discover why automation is not just an efficiency tool but a cornerstone of your competitive strategy. 
  • Understand how a robust automation strategy aligns with business objectives to outperform competition. 
  • Learn how infusing AI and automation across business processes creates self-improving organizations. 

Presented by: Fred Giron, VP, Senior Research Director, Forrester 

3:35 pm – 3:45 pm


3:45 pm – 4:00 pm

Closing Remarks

Featured Speaker

Registration for this event has closed. Thank you for your interest.