Frederic Giron

Learn how our award winner, Falabella, and finalist Harvard Business School drive customer-obsessed transformation with their technology strategies.

Last chance! We are extending the nomination deadline for our Technology Strategy Impact and Enterprise Architecture (EA) Awards to June 26, 2023.

A future fit technology strategy has emerged as a cornerstone for propelling customer-centric business growth in today’s dynamic business environment — and the primary enabler of this strategy are the adaptive practices that facilitate collaboration, coordination, and continuous improvement across departments, business units, and partners. Adopting these practices can drive value, support innovation, and position your company for customer-obsessed success.

Learn the best practices for how you can build a future fit technology strategy in each of platforms, practices, partners, and people.

Calling all entries for the Forrester Technology Strategy Impact Awards and the Forrester/The Open Group Enterprise Architecture Awards.

According to the results of our recent survey on business and technology priorities in Japan, we are seeing a continued growth in IT investments in the country despite subdued economic forecasts for 2023. Our survey found that 41% of business and technology professionals at Japanese enterprises expect to increase their group or department’s tech spending […]

When determining Forrester’s Technology Strategy Impact Award finalists, we look for stories of customer-obsessed transformations driven by the technology organisation. The companies recognised in this award are executing a future fit technology strategy that enables their company to quickly reconfigure business capabilities to meet future customer and employee demands with adaptivity, creativity, and resilience. The […]

Learn how industrial technology firm Oshkosh transformed its digital technology organization to become future fit and receive Forrester’s Technology Strategy Impact award.

Enterprise architecture (EA) is a strategic capability for many Forrester clients. It is essential that EA in all its permutations be results oriented, pragmatic, and practical to remain relevant. In Forrester’s Enterprise Architecture Award, we look for stories of EA excellence resulting in tangible business and customer results. The Forrester Outcome-Driven Architecture Model rests on a […]

Read how the technology organizations in these three companies have driven customer-obsessed transformation.

Drum roll, please! We announce the 10 semifinalists for the prestigious Forrester Technology Strategy Impact Award 2022 for North America!

Learn the details about Forrester’s Global Technology Awards and determine if your technology organization should submit an entry.

At some point, most tech execs will be asked to explain their organization’s cost structure. What are the macro-level IT and digital spend structures in my industry? How can we justify our IT cost allocation to the business? Are there any areas of opportunity in our IT staffing strategy that we can take advantage of? […]

Transitioning to a future fit technology strategy can increase the value your technology organization delivers. Find out how in this blog post.

Firms often struggle to identify the appropriate security controls and practices to comply with fast-changing data regulations. Here are three practices firms should adapt to keep pace.

In planning our new Forrester Decisions service, Forrester interviewed many tech execs like you to discover your greatest priorities. You told us that “demonstrating the business value of technology” is a major challenge and focus. But as we chewed on this input, we recognized that “demonstrating” is a rearview-mirror approach. In fact, our ongoing research […]

A great digital experience starts with the basics: a strategy for omnichannel engagement; great design; personalized, yet trustworthy, experiences; and, of course, the technology and operations to support it. But to differentiate your company’s digital presence, you will also need to be creative in your approaches and solutions. Partners are key to that effort, particularly […]

On October 14, 2021, Mohak Shroff, senior vice president of engineering at LinkedIn, published a blog post: China: Sunset of Localized Version of LinkedIn and Launch of New InJobs App Later This Year. It triggered multiple follow-up reports from major media outlets, with titles containing words like: LinkedIn to Shut Down Service in China Microsoft […]

Over the past decade, firms have poured significant resources into the digitization of their operations and the creation of new digital experience platforms to win, serve, and retain increasingly fickle customers. The result? Digital sameness for the most part. According to Forrester’s Customer Experience Index (CX Index™) — a study of 100,000 consumers and 300 […]