Revolutionizing B2B Marketing With Adaptive Programs For Buying Groups

B2B buying groups are more complex than ever. Did you know the average purchase decision now involves 13 people, and nine of them aren’t even part of the buying organization? Each person brings unique priorities, perspectives, and questions to the table.

So, how do you engage a group this diverse and drive them toward a decision?

Join us for this live webinar to learn how adaptive programs help frontline marketers connect with buying groups, align priorities, and build the momentum needed to create consensus.

It’s 45 minutes of insight based on Forrester’s latest State of Business Buying Report — essential for understanding buyer challenges, updating outdated go-to-market strategies, and engaging buyer group members across the lifecycle.

Key Takeaways:

• How are buying groups evolving? B2B buyers have high expectations. Are you missing the mark? Our latest research breaks down the changes you need to keep up with now.
• Why do adaptive programs matter? Adaptive programs are the key to bringing buying groups together and driving building consensus faster. Ready to see how they work?
• How can you get started? We’ll guide you through a simple step-by-step framework to launch adaptive programs, whether you’re starting small or going all-in.

Don’t wait — register to join us live and take the first step toward creating impactful, buyer-focused marketing programs.

Includes a live Q&A and Forrester resources to take and share with your team.