Kelvin Gee

Principal Analyst

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Blog

Three Mistakes That Demand And ABM Marketers Make In B2B Expansion

Nora Conklin November 28, 2023
Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason. It’s more cost-effective to mine existing […]
Blog

From Trend To Destination: Embracing Lifecycle Revenue Marketing

Kelvin Gee July 12, 2023
By harnessing the strengths of both demand generation and ABM, marketers can create a powerful marketing approach that drives results.
Blog

Conquering Impostor Syndrome: How I’m Navigating The Trials And Tribulations Of Becoming A Principal Analyst At Forrester

Kelvin Gee February 13, 2023
Even with 20+ years of prior experience working on award-winning demand gen campaigns, I still had to overcome a sense of impostor syndrome in my first few weeks at Forrester. As I’ve moved through the onboarding process, and with the help of my fellow analysts, I’ve become more confident in my role and even more excited about my future at Forrester.