Best Practices for Building Global Campaign Content with Local Relevance

Forrester APAC On-Demand Webinar

For many B2B marketing organisations, content planning, translation and localisation are run from a centralised corporate function. This creates challenges in local content relevance, resulting in content waste and diluted global and regional campaign performance.

This session will share best practices for integrating local input into centralised content planning processes. It also will cover tips for improving global content quality and relevance for local use, and driving better team alignment.

In this webinar, you will learn how to:

Adopt a content strategy process that gets your voice heard
Drive better alignment between global and local teams on campaign content
Optimise the value and impact of campaign content investments

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Duration: 45 mins

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We look forward to you joining us at this live webinar “Southeast Asian Banks: Stop Customer Churn Before It Happens“, on Thursday, 8th October 2020.

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Featuring speaker

Lisa Gately

Principal Analyst, Forrester