Forrester APAC On-Demand Webinar
For many B2B marketing organisations, content planning, translation and localisation are run from a centralised corporate function. This creates challenges in local content relevance, resulting in content waste and diluted global and regional campaign performance.
This session will share best practices for integrating local input into centralised content planning processes. It also will cover tips for improving global content quality and relevance for local use, and driving better team alignment.
In this webinar, you will learn how to:
- Adopt a content strategy process that gets your voice heard
- Drive better alignment between global and local teams on campaign content
- Optimise the value and impact of campaign content investments