Generative AI In Everything, Everywhere, All At Once Forces A Turning Point For B2B Content
Learn how smart B2B marketers are navigating the hype around generative AI and achieving quality content at scale.
Lifecycle Revenue Marketing Capabilities Help B2B Triumph In A Customer-Driven World
Lifecycle revenue marketing (LRM) shifts from the historic structures and specialized teams used to drive revenue to sharing capabilities and prioritizing the customer experience.
Most Thought Leadership Isn’t Thoughtful Or Leading: How Can We Fix That?
Biased. Lacking substance. Dull. When we asked B2B buyers what they think about the content they receive from vendors, over 60% of respondents to Forrester’s 2021 Content Preferences Survey gave these unflattering opinions. Buyers are drowning in a sea of sameness. They fail to find any value in the content they receive, because much of […]
Four Mistakes To Avoid In Customer Advocacy Content
Customer advocacy content has high demand and impact, but B2B organizations need a more intentional, aligned approach to its planning, creation, and use.
Obtenez Des Équipes Internationales Les Contenus Adaptés À Votre Marché
L'élaboration d'une stratégie de contenu de campagne globale qui fonctionne sur les marchés locaux est un défi pour la plupart des organisations de marketing B2B. Découvrez comment l’améliorer.
Get The Content You Need From Global Campaigns
Building a global campaign content strategy that works across local markets is a challenge for most B2B marketing organisations. In her latest blog post and upcoming webinar, Lisa Gately outlines how regional marketers can drive the conversation in three areas to improve audience-centricity, decision-making, and content collaboration.
Three Content Projects Worth Tackling During the COVID-19 Crisis
- Reassess what’s in your content queue as your organization adapts to a new environment
- Adjust how you build content with customers and experts as event plans change
- A close-up look at your current content is essential preparation during changing times