Lisa Gately

Principal Analyst

Forrester Bio

Author Insights

Blog

Most Thought Leadership Isn’t Thoughtful Or Leading: How Can We Fix That?

Ian Bruce March 9, 2022
Biased. Lacking substance. Dull. When we asked B2B buyers what they think about the content they receive from vendors, over 60% of respondents to Forrester’s 2021 Content Preferences Survey gave these unflattering opinions. Buyers are drowning in a sea of sameness. They fail to find any value in the content they receive, because much of […]
Blog

Four Mistakes To Avoid In Customer Advocacy Content

Lisa Gately April 16, 2021
Customer advocacy content has high demand and impact, but B2B organizations need a more intentional, aligned approach to its planning, creation, and use.
Blog

Obtenez Des Équipes Internationales Les Contenus Adaptés À Votre Marché

Lisa Gately 16 Mars 2021
L'élaboration d'une stratégie de contenu de campagne globale qui fonctionne sur les marchés locaux est un défi pour la plupart des organisations de marketing B2B. Découvrez comment l’améliorer.
Blog

Get The Content You Need From Global Campaigns

Lisa Gately March 16, 2021
Building a global campaign content strategy that works across local markets is a challenge for most B2B marketing organisations. In her latest blog post and upcoming webinar, Lisa Gately outlines how regional marketers can drive the conversation in three areas to improve audience-centricity, decision-making, and content collaboration.
Blog

Three Content Projects Worth Tackling During the COVID-19 Crisis

Lisa Gately April 17, 2020
  • Reassess what’s in your content queue as your organization adapts to a new environment
  • Adjust how you build content with customers and experts as event plans change
  • A close-up look at your current content is essential preparation during changing times