Marketing Strategy And Planning: It’s All About The “And.”

A Complimentary Forrester Webinar

Successful marketing is practically impossible without a solid multiyear strategy. But a strategy without a plan to execute it is just a nice presentation, and an annual marketing plan that isn’t rooted in an understood strategy is just a bunch of tactics, not a path to sustainable growth.

If you struggle to connect your marketing strategy to your planning and execution, you don’t want to miss this webinar — Marketing Strategy And Planning: It’s All About The “And.”

You’ll hear VP, Senior Research Director Jennifer Ross clearly explain:

What you can do to create two-way flow between your 3-5-year strategy and your annual plan.
How this works in practice, sharing real-life examples from our clients.
Six actions you can take now to start bringing your marketing strategy and plan together.

Jennifer talks about finding “the happy place” where strategy and planning come together to deliver a focused approach that makes marketing a valued business partner and growth driver. Watch this webinar now and learn how to make that happen.

Complete the form to watch this on-demand webinar

Duration:
45 minutes

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Featuring

Jennifer Ross

VP, Research Director, Forrester