B2B buying habits are changing rapidly, but the fundamental process of making a buying decision has not changed. While many are rushing to chase the newest trend, successful marketers know that a focus on fundamentals is the key to driving sustained and consistent growth.
During this complimentary webinar, principal analyst Jennifer Rouse will guide you on the path to:
Refocus on the needs of your audience.
Understand the buying decision process.
Align programs and content to drive effective decision-making.