In A Chaotic Marketing World, Focus On The Basics

A Complimentary Forrester SiriusDecisions Webinar

B2B buying habits are changing rapidly, but the fundamental process of making a buying decision has not changed. While many are rushing to chase the newest trend, successful marketers know that a focus on fundamentals is the key to driving sustained and consistent growth.

During this complimentary webinar, principal analyst Jennifer Rouse will guide you on the path to:

  • Refocus on the needs of your audience.
  • Understand the buying decision process.
  • Align programs and content to drive effective decision-making.

Complete the form to watch this on-demand webinar

45 minutes