What Are B2B Marketing Leaders Measuring In 2021

Forrester APAC Complimentary On-Demand Webinar

A complimentary Forrester virtual panel

Forrester recently completed a 2020 Metrics Study and looked at the metrics included on the leadership dashboards used by B2B marketing leaders to express performance. The selection of metrics provides a clearer view of what B2B marketing leaders are prioritizing. Differences seen between high and low – growth organizations provide a view into how successful companies focus their performance measurement.

Are you curious about what B2B marketing leaders are measuring? How does it compare with what your organization is measuring?

Watch this webinar with VP, Principal Analyst Ross Graber where he will share the metric study findings and discuss key focus areas with leading industry practitioners.

Key Takeaways:

Deep dive into metrics that B2B marketing leaders use to manage performance
Closer look at 2020 Metrics Study and data gathered on top-level marketing dashboards
Panel discussion with industry practitioners

Duration: 60 minutes

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Duration: 60 mins

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We look forward to you joining us at this live webinar “Southeast Asian Banks: Stop Customer Churn Before It Happens“, on Thursday, 8th October 2020.

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Featured Speaker

Ross Graber

VP, Principal Analyst, Forrester

Industry Speakers

Nitin Pai

CMO and Chief Strategy Officer, Tata Elxsi

Peeyush Dubey

Chief Marketing Officer, Larsen & Toubro Infotech

Purnima Menon

Chief Marketing Officer, Marlabs