Engaging The New B2B Buyer

Win Customers Through Partnership, Not Persuasion

The B2B buyer-seller power dynamic has shifted. Armed with much of the information they need to make purchase decisions, buyers look to sellers for help — not convincing. Responding to these expectations requires new sales approaches.

Understand what motivates B2B buyers and how to earn their business and trust. Our new guide to the B2B buying landscape uncovers:

  • The forces transforming B2B buyer behavior and the resulting risks and opportunities for sellers.
  • What buyers expect from interactions with you, and how to deliver the open, connected, intuitive, and immediate experiences they crave.
  • How to map your strategies and tactics to different types of buying scenarios.
  • How the buyer-seller relationship will continue to evolve.


Thank you!

Download Guide

Discover how to position your sales organization for success at a time of ongoing and unprecedented change. Join us for our B2B Summit North America event this May. Learn more.