Ideas Into Action: The Future Of GTM Starts Here
At B2B Summit North America, you’ll gain the insights, connections, and practical strategies needed to move your business forward. In just a few days, marketing, product, and customer leaders come together to tackle today’s toughest go-to-market (GTM) challenges and uncover new opportunities for growth.
Whether you’re navigating AI-driven buying behavior, proving marketing impact, strengthening customer relationships, or driving better cross-functional alignment, you’ll find trusted research, real-world examples, and actionable frameworks designed to help you deliver results faster. Leave with fresh perspectives, validated approaches, and a clearer path from idea to execution.
Why Attend
B2B Summit is built to help you move faster, align smarter, and lead with impact. Here’s what you’ll gain:
Accelerate Outcomes
Turn bold ideas into measurable results with frameworks for AI-driven buyer autonomy.
Align Teams
Unify marketing, sales, product, and customer success under one GTM vision.
Drive ROI
Apply proven strategies to optimize performance and show impact where it matters most.
Gain Clarity
Cut through complexity with research-backed guidance tailored to your role and goals.
Build Confidence
Validate decisions with insights from Forrester analysts and peers who’ve solved similar challenges.
Future-Proof GTM
Prepare for the GTM singularity by calibrating human + AI and converging brand and demand.
Who Should Attend
This event is built for B2B executives, leaders, and teams ready to reinvent GTM for the AI era:
- Marketing Leaders
Drive growth with precision. Align teams on unified GTM strategy. Activate campaigns that accelerate pipeline and preference. - Demand & ABM Professionals
Move beyond MQLs. Engage buying groups. Deliver revenue impact with AI-ready programs and measurable outcomes. - Customer Leaders
Deepen engagement. Boost retention. Turn insights into loyalty strategies that scale trust and long-term value. - Product Teams
Differentiate with data. Message with precision. Lead with insight that drives market impact and speed.
What You’ll Experience
Solve what’s slowing you down. Build what moves you forward.
- Insight-Rich Sessions
Actionable presentations from Forrester analysts and GTM leaders tackling AI-driven buyer autonomy. - Peer Networking
Connect with leaders facing similar GTM challenges — and share strategies to solve them. - Hands-On Guidance
Workshops and roundtables that help you apply insights immediately to accelerate outcomes. - Strategic Tools
Frameworks and resources to unify teams and future-proof your GTM strategy. - Immersive Experience
Step inside a simulated B2B buying environment through interactive, real‑world scenarios.
Align Your Team To Drive Growth And Results
Imagine your marketing, sales, and product teams working in lockstep to deliver customer value and accelerate revenue. B2B Summit North America equips you with the insights and frameworks to achieve alignment and turn strategy into impact. Empower your organization to collaborate, innovate, and win in a rapidly changing market.
Different By Design
B2B Summit delivers independent, research-backed insights you can trust. Every session is built for activation: clear direction, practical frameworks, and strategies you can apply immediately to drive outcomes and accelerate progress.
Forrester B2B Events On LinkedIn
Forrester B2B events bring together marketing, revenue, customer success, and product leaders to turn ideas into action.
Event Tickets
Already a Forrester client with pre-purchased tickets? Please contact events@forrester.com for assistance with your registration. All others, please click below to register.
Early Bird Pricing
Early bird pricing available through December 31, 2026.
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Client
$2,295 USD
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Non-client
$2,495 USD
Team Discounts
Receive 5 tickets for the price of 4 in one transaction. No code required, add 5 tickets to your cart and receive 20% off. Additional discount voucher codes do not apply. Early bird pricing available through December 31, 2026.
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Client
$9,180 USD
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Non-client
$9,980 USD
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices. View event terms & conditions here.
Early Access Program For Returning Attendees
Attended B2B Summit North America 2026? For a limited time, you can bring a first-time attendee to B2B Summit North America 2027 at no additional cost. Email us to request your 2-for-1 voucher code for registration.
Request by September 30, 2026.
Available only to 2026 B2B Summit North America attendees. Eligibility subject to verification. May be combined with the early-bird discount only. Cannot be combined with other offers.