Marketers and agencies have over invested in technology to increase lifetime customer value. But this has led to an epidemic of “brand sameness”. In turn, customer experience (CX) has stalled and brand loyalty is eroding. To rebalance, marketers can use creativity to differentiate and drive growth.
Complete the form to watch a complimentary version of Forrester’s client webinar with global agency analyst and agency veteran, Jay Pattisall who discussed the ROI of agency creativity and how marketers benefit from rethinking their investment mix. Immediately following the recording, Jay joined to answer questions from the audience.
Understand how the current approach to CX jeopardizes growth.
Unlock Forrester’s six-year growth plan for CMOs and agencies.
Uncover steps to rebalance investments across technology and creativity.