Adapt To Changing B2B Buyers’ Behaviours

Grow Opportunities By Knowing Your Buyers

To drive audience-centric marketing, companies must create personas designed to be not only educational but actionable for their partners across the organisation. To remain competitive and drive organisational growth, B2B marketers must be able to respond quickly to the changing buying behaviours of various personas within the buying group.

Watch the recording of this free webinar hosted by Forrester analyst, Paul Ferron to learn how to do just that.

Agenda

Uncover the changing buyer behaviours from our 2021 B2B Buying Study
Spotlight: The evolving importance of the IT Buyer in the decision-making process – and why it is important to monitor these changes (and adapt)
Personas rollout: Do’s and Don’ts

Duration: 45 minutes.

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Featured Speakers

Paul Ferron

VP, Research Director, Forrester