How To Build An Annual Marketing Plan

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The concept behind an annual marketing plan may be simple, but building an effective plan is not. Having the right input and structure can help.

Forrester’s Marketing Plan On A Page can help you deliver a plan everyone can understand, align with, and implement successfully.

Download this introductory guide to the Forrester Marketing Plan On A Page and you’ll discover:

Why a concept as simple as marketing planning is so difficult to get right.
Three guiding questions for your plan and why marketing alone can’t answer them.
Six explicitly articulated elements of an aligned, actionable, annual marketing plan.

Marketing Plan

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Discover the trends that will shape B2B marketing in the year ahead. Visit our Planning Assumptions website hub.