Alignment Is Key To A Great Annual Marketing Plan

A Complimentary Forrester Webinar 

The concept behind an annual marketing plan may be simple but building a plan that your organisation can get behind is not so easy. Having the right inputs and structure can help – and it all starts with alignment. 

In this webinar, Principal Analyst David Parry provides an overview of Forrester’s Marketing Plan on a Page and showcases a relevant case study from the industry. He will help you better understand how to create a structured approach to annual planning while increasing alignment across your entire revenue engine.   

Join this webinar to discover: 

  • The benefits of a clear, structured approach to annual planning that involves the entire ecosystem. 
  • Where to gain input throughout your organisation as you achieve buy-in for your marketing activities.
  • How to ensure alignment across the revenue engine when implementing your plan.   


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