Your GTM Playbook Is Breaking. Here’s Your Chance To Rewrite It — For Half The Price.

AI-driven buyer autonomy, fragmented systems, and misaligned teams are creating a go-to-market crisis.

Never attended B2B Summit North America? This is your moment. Unlock exclusive perks designed for first-time attendees.

B2B Summit North America
Join us in Phoenix April 26–29, 2026

Why Attend?

B2B Summit North America is where leaders find clarity — and leave ready to act. Gain proprietary, research-backed guidance from Forrester, your trusted partner for unbiased insights.

Combine that with peer-tested strategies and practical frameworks to accelerate growth in a rapidly changing market.

What Your First-Time Access Pass Includes

  • Savings Of Over 50%
    Regular price: $2,995 → your price: $1,498 with promo code FIRST-B2B26
    Only 100 passes available — secure yours now.
  • Exclusive Program Access
    Dedicated analyst session with breakfast, priority keynote seating, and a private lounge to recharge and connect.
  • Analyst One‑on‑One Meetings
    Get personalized guidance in a private, dedicated session with a Forrester expert.
  • Complimentary Certifications
    Register for onsite certification programs at no extra cost. Spots are limited — reserve early.

What You’ll Leave With

  • A unified GTM strategy across marketing, sales, and product
  • Proven frameworks for brand-demand alignment and revenue growth
  • Practical steps to operationalize buying group engagement
  • Guidance on harnessing AI responsibly to accelerate pipeline
  • Peer benchmarking and validation from Forrester experts

Who Should Attend

This pass is designed for B2B leaders driving growth and alignment across:

  • Marketing
  • Demand & ABM
  • Customer experience
  • Sales
  • Product

What Past Attendees Say

Forrester does an amazing job. You will learn a lot, and you will leave with at least one new idea.

Kimberlee Sinclair
VP, Digital Customer Experience, H.B. Fuller

This is the quintessential B2B marketers event. Great insights, programming, networking, and more. I’m energized by the content!

Melanie Waddell
Senior Director, Customer Marketing, Honeywell

Ready To Join Us?

Use promo code FIRST-B2B26 to save over 50% and unlock your first-time access pass for just $1,498.

Only 100 passes available — don’t wait.

Why Leaders Keep Coming Back

See why this Summit leaves a lasting impression — and hear directly from past attendees.


See What’s Ahead

Watch the 2025 keynote that set the stage for this year’s big idea — and discover why buying networks, AI-driven decisions, and shifting buyer expectations will dominate in 2026.

B2B Summit North America · April 26 – 29, 2026 · Phoenix

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