Trends Report

How Marketers Will Help Their Brands Jingle All The Way This Holiday

November 19th, 2020
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
Julie Ask, null
Julie Ask
With contributors:
Tina Moffett , Laura Ramos , Jim Nail , Lexie Lawhon

Summary

B2C marketers looking at 2020’s altered holiday retail season should read this research to understand how their peers are aiming to win customers’ hearts and minds without the “razzle dazzle” of physical stores. B2C marketers pull out all the stops for the weeks between Thanksgiving and Christmas because this period accounts for 30% of US annual retail sales. While the circumstances of 2020’s holiday season differ from years past, the goal of driving sales volume stays the same. This year, B2C marketers will vary the flavors of their ad campaigns, innovate to replace the in-store experience, and micropersonalize to ensure they get it right. For more guidance, schedule an inquiry with a Forrester analyst.

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