Predictions 2021: Retail and Brand Manufacturing

October 20th, 2020

Fiona Swerdlow VP, Research Director

Sucharita Kodali VP, Principal Analyst

Brendan Witcher VP, Principal Analyst

With contributors:

Stephen Powers , Nicole Murgia

Summary

In 2021, retailers and brand manufacturers must prioritize logistics, distribution, and payments — and adapt to regulation. Savvy brand manufacturers will finally take control of their distribution and business destinies, including smart, deliberate distribution via select partners and direct-to-consumer (DTC) initiatives. States, agencies, and courts will keep a close eye on privacy and data protection practices and, in the US, finally review Section 230 of the Communications Decency Act. In this report, we explore Forrester’s predictions for retail in 2021.

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