Predictions Report

Predictions 2023: Europe

“Unsexy” Employers Will Scoop Up Talent And Spend Big On Supply Chain Tech

October 25th, 2022
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
Enza Iannopollo, Principal Analyst
Enza Iannopollo Principal Analyst
Aurelie L'Hostis, Principal Analyst
Aurelie L'Hostis Principal Analyst
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
Dario Maisto, Senior Analyst
Dario Maisto Senior Analyst
Oliwia Berdak, VP, Research Director
Oliwia Berdak VP, Research Director
Jost Hoppermann, null
Jost Hoppermann
David Parry, null
David Parry
With contributors:
Laura Koetzle , Thomas Husson , Christina Schmitt , Merve Kandemir , Victoria Manes , Demi Starks

Summary

In 2023, European businesses and consumers face substantial headwinds created by the combination of the COVID-19 pandemic’s aftermath and the effects of war in Ukraine. Governments will struggle to support their shivering citizens through the energy crisis — thus, trust in government will plummet and European consumers will go greener. And a weakening European economy won’t hand all the power back to employers; they’ll still need to offer anywhere work. This report outlines Forrester’s five most important predictions for European business, marketing, and technology leaders in 2023.

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