The CX Business Case Builder helps CX leaders make the case for CX at the enterprise level. It guides CX leaders through how to model the linkages between CX improvements, CX drivers, the CX beacon metric, and business outcome metrics. CX leaders can use the included CX Business Case Builder Guide to see detailed instructions on planning the analysis for the CX business case. They can also plan and document their analysis work in the included CX Business Case Builder Template.