Marketing leaders will continue to face big challenges in 2021. The urgency to retain customers and grow their value will be paramount to the success of your business. How will you respond?
In this complimentary webinar, VP and Research Director Caroline Robertson and Analyst Stephanie Liu will reveal the critical trends — in loyalty and retention especially — that will matter to you in 2021. You’ll discover why:
B2C spend on loyalty and retention will increase by 30%.
75% of B2B marketers will focus their demand gen efforts on retention and enrichment.
Many B2B marketers will turn to AI to help orchestrate robust customer engagement.